In a new interview with Variety, WarnerMedia direct-to-consumer chief content officer and TBS/TNT/TrutTV president Kevin Reilly predicts that All Elite Wrestling will be the network’s next sleeper hit. Reilly admits launching a promotion at the “height” of WWE may seem odd, but that consumers will be surprised by the product.
All Elite Wrestling (AEW)” is going to be a sleeper. It’s very counter-intuitive to launch a new league at the height of the WWE. But I have a lot of reasons why it makes sense where the opportunity is. We’re not taking down the WWE but I think this is going to be surprising.
You can check out the full article, which includes interviews other network chief executives from FX, CBS, ABC, and many more, here.